What is PPC?
Pay per click (PPC), also called cost per click, is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.
Pay-per-click is commonly associated with search engines. With search engines, advertisers typically bid on keyword phrases relevant to their target market. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system. PPC “display” advertisements, also known as “banner” ads, are shown on web sites with related content that have agreed to show ads and are typically not pay-per-click advertising.
However, websites can offer PPC ads. Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser’s keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to, above, or beneath organic results on search engine results pages, or anywhere a web developer chooses on a content site.
At GetWebServicesOnline Marketing our experienced (PPC) pay-per-click management team has proven results launching, structuring, optimizing & managing pay-per-click marketing campaigns on numerous platforms. Our targeting methods allow or customers to keep costs lower, while increasing conversion rates and ROI’s way above industry standards.
Our Google, Facebook & Yahoo certified team is dedicated to developing effective paid search marketing campaigns that generate clicks and conversions from users who are actively searching for your services or products. We perform unmatched in-depth industry specific research & perform through analysis of your competitors ads and keywords before we launch your campaign. Learning from others successes & failures using our back end software, allows us to optimize our clients campaigns yielding them the best results in the fastest time frame.
How do you know that it’s working?
We monitor and measure the performance of all our clients campaigns on a daily and in some cases hourly basis to make sure it is delivering optimal results for your business and no wasted spending is occurring. Our campaigns are also set-up with back-end conversion tracking on your website to monitor any leads, calls or form completions that originated from the pay per click marketing campaign. Each of our PPC Management clients also receive a detailed campaign reports on monthly basis. Our goal is not just to drive thousands of irreverent clicks to your site with no feasible return on your spend – or goal is to make sure each paid click results in profits to your businesses bottom line.
Our process in detail:
Account Management – Comprehensive hands-on management based on a custom strategy for your business. Clients are assigned a PPC manager and project manager as well that will be able to provide feedback on and on-going basis.
Keyword Analysis – We carry out a custom analysis of your current website and speak with the business owner to determine the most relevant keywords and phrases to target. Use our award winning software to generate thousands of relevant keywords for your campaigns. Also as part of this analysis we also determine geographical strategies and keyword tweaks for optimal performance.
Competitive Research – We review your competitors’ sites for keywords and differentiation points. With this data we are able to create the most effective strategy with our efforts.
Copy-writing – Ad copy is crucial! It’s what users will first see in the search engine results. We compose custom ad copy with information, promotions, and intriguing wording to attract the highest rate of clicks & conversions.
Bid Management – Paying the right amount is one of the most important parts of a successful PPC campaign.
Conversion Tracking Implementation – We will set-up the back-end codes on your ads & site to track conversions. Our tracking methods will also track phones calls from each PPC ad & campaign.
Budget Management – Management of your budget is ongoing, as we constantly maximize clicks, and deliver the highest possible ROI from your investment.
Click Through Rate Management – Done by ensuring that the number of clicks vs. impressions remains high. Doing this will not only insure better results, but will also reduce the bid requirements charged by the ad providers for each campaign.
Landing Page Management – We ensure that the landing page for traffic is optimized for the best possible conversion. If needed, we will design a new landing page just to use with our PPC campaigns.
Reporting & Performance Meetings– We track your campaign on an daily basis, via analytics and other reporting tools. We keep you informed via monthly reporting and phone meetings. We will review the data with you and get your feedback as well. PPC Management is ongoing process & requires consistent edits & changes to ensure ROI are always high.
Our PPC Management packages are affordable & offer services transparency unmatched in the industry! Get in touch with our team today to discuss advertising your business on Search Engines & Social Networks today! Call us at 092-321-4216302 or Click the Free Consultation button below.