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My SEO Dashboard for Google Analytics

Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. Google launched the service in November 2005 after acquiring Urchin. Google Analytics is now the most widely used web analytics service on the Internet. Google Analytics is offered also in two additional versions: the subscription based Google Analytics 360, previously Google Analytics Premium, targeted at enterprise users and Google Analytics for Mobile Apps, an SDK that allows gathering usage data from iOS and Android Apps.

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I refuse to spend more than 10 minutes a day in Google Analytics.

That’s why I set up custom Dashboards for each website I work on.

You can add up to 12 Reports (or “Widgets”) to each Dashboard. It’s the easiest way to visualize related data into one manageable screen.

A few months back I built a GetWebServicesOnline SEO Dashboard. Every widget in the report is pulling different SEO metrics that gives me everything in one simple screen.

How to Use my SEO Google Analytics Dashboard

My dashboard consists of 11 different reports that I use to gauge my SEO efforts on client websites.

Before you upload my SEO Analysis Dashboard to your own account, let me run you through each report included.

Report 1: Organic Traffic

A lot of Analytics experts will tell you to focus on more meaningful KPIs. I don’t care what they say – traffic is the life blood of your website. This report is set up to filter your data for organic search sessions only.

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Report 2: Organic Traffic (Chart)

This is the charted version of above. The data will display based on the time period you select for the Dashboard.

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Report 3: Organic Goal Completions

I’m a results driven marketer – my biggest concern is how I can drive more meaningful web based actions for my clients. This report is set up to tell you how many goals were completed from organic traffic.

Note: this report requires you to have either Events or Goals set up in your Analytics.

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Report 4: Search Engine Breakdown

Google isn’t the only search engine out there (although according my data, it’s the most important!). This report shows you a pie chart breakdown of which search engines are sending traffic to your website.

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Report 5: Organic Engagements

Google looks for more than just high quality links and a technically optimized website. Ranking factors extend to on site interactions as well. This report pulls through your top organic landing pages and their time on page and bounce rates.

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Report 6: Organic Traffic by City

If you’re a local business or work with local clients, this widget is perfect. It pulls through your top organic traffic sources by city. My attorney SEO clients love this report because it tells them if their clients are coming from their target cities.

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Report 7: Organic Entrances by Keyword

Google hides over 80% of your keywords due to “user privacy” concerns. I set up a widget that filters out the “not provided” keywords and pulls through the rest. What you’re left with is a handy report that shows you the keywords visitors use to find your website.

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Report 8: Internal Search Data

I care less about what people use to find my site and more what they do once they’ve arrived. I set up a widget that reports back your internal search keywords. This data is great for a number of things, including optimizing your website’s content and architecture.

Note: this report requires you to set up internal search reporting in your Analytics account.

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Report 9: Mobile vs. Desktop Search Traffic

I used to ignore mobile traffic – big mistake. I included a widget that pulls through mobile organic traffic vs. desktop organic traffic to help understand how users are accessing my sites.

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Report 10: Referral Traffic Analysis

Referral traffic is an under utilized measurement of SEO. If you’re building links on high quality websites, you’re going to see a steady stream of referral traffic. I set up a report that pulls through your top referral sources + number of goals they drive.

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Report 11: Page Speed Report

Google loves fast websites. It’s important to keep an eye on your content to make sure there are no errors driving up load times. The final widget reports the pages with highest load times.

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