Tag - Visibility Score

What is a Visibility Score and why is it important?

What is a Visibility Score and why is it important?

To be competitive in today's online world, it is key to know how visible your website is. If you are a digital marketing professional, you certainly know that a strong visibility on search engines is crucial for your online business performance. When the user makes a query, you want your domain to be positioned high up on the search engine results page (SERP) in order to be seen, generate traffic and potential revenue. The value of each position obtained by your domain depends on a combination of many factors including the type of keywords, content, the anatomy of the SERP and the user profile. Well, let’s investigate the powerful concept of visibility. What is a Visibility Score? The visibility score of your website is determined by how it is positioned in the SERP when a user makes a query. The percentage score given to a website depends on its rank across a [...]