Tag - Social Media Marketing Dubai

Basic Components Of A Digital Marketing Strategy

15 Basic Components Of A Digital Marketing Strategy

A digital marketing strategy can bring outstanding success if implemented correctly either locally or globally. Digital marketing is hot, you probably know that by now and it's the reason you are reading this blog. Because digital marketing is so popular, companies are blindly throwing money into digital marketing channels without having a strategy to improve their online presence. In order to create a successful and profitable strategy for your digital marketing, you must first understand what factors play a role in your digital presence and how those pieces play a role into creating returns on your marketing dollar. We will discuss the following components: Website Content User Experience Search Engine Optimization (SEO) Pay-Per-Click (PPC) Search Advertising Display Advertising Social Media (SMM) Email Marketing Mobile Applications Videos Lead Management Marketing Automation Analytics Digital Marketing Set Goals Sales Tools Competitor Analysis Website Your website is a vital part of the digital marketing mix, and if designed correctly, can make all your marketing efforts more effective. It is crucial to build a website [...]

GWSO-The Ultimate Guide to Lucrative Ramadan Digital Marketing

The Ultimate Guide to Lucrative Ramadan Digital Marketing

Muslims are increasingly turning to the internet to find Ramadan-related content and goods. We took a look at the search data around the holiday and developed a few tips to help brands create successful digital marketing campaigns for Ramadan. Ramadan is a joyous month of reflection and spending more quality time with family and friends. However, this is also a special time for a different reason… particularly for us digital marketers. According to Google data, during Ramadan people watch more YouTube, perform more searches and access the internet on their mobile devices more frequently. However, brands continue to invest heavily in digital marketing traditional advertising channels during the holy month, despite the fact that advertising costs skyrocket and chances of making an impression plummet. It will be the biggest act of mass religious observance of its kind in human history – one which gets bigger every year. For the world’s 1.6 billion Muslims, [...]

Great 3T Methodology | SEO Tips, Tricks and Trends in 2016

Great 3T Methodology | SEO Tips, Tricks and Trends in 2016

What is SEO? Search engine optimization is the term used to describe a set of processes that aim in optimizing a website for search engines. SEO is important not only for getting high quality visitors but it is also a way to increase the credibility of a website and to expand brand awareness. Search engines are using complex algorithms to determine which pages to include in their index and the order they show these pages in the search results. SEO is the way to ‘speak’ to search engines in a language they can understand and provide them with more details about a website. SEO has two major components, On-Page SEO and Off-Page SEO. What is On-Page SEO? In search engine optimization, On-Page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are controlled by you or by coding on your page. [...]