Tag - SEO Expert Dubai

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How To Write An Effective Press Release – SEO Expert Dubai

A Press Release is, nowadays, one of the main tools for external communication and knowing how to write one is a start for making a statement and promoting a brand. IT Companies in UAE and other firms use press releases to announce something – a product, a role, a feature, a service and even a conquest – and send it with just one goal: to see it published. Writing a press release is not an easy job. The journalist is looking for something that interests his or her audience and the news must be prepared with that purpose. What you write in the press release determines if your theme will be published, so this happens to be a crucial exercise for brand positioning. The best press releases are the ones that are published without editing by the journalist, that include all the relevant information and that show exactly what the company [...]

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How to Hire a Right Digital Marketing Agency in Dubai UAE

If you plan to have a long fruitful relationship with your web marketing team then these important questions will help you select the correct Digital Marketing Agency Dubai. What’s their specialization? There are different types of agencies ranging from multi-skilled teams adept in everything from on site SEO services, content marketing and PPC management to more specialized agencies that focus on one or two skill-sets such as social media management or digital consulting. If your business is new to the online world then a multi skilled approach may be best as improving your marketing takes a variety of strategies. However, if you’re already aware of where your marketing efforts need improving then a specialized boutique agency could help provide the focus you need. Do they look to the short, medium, long-term? A SEO Agency Dubai that knows their stuff will be setting out short, medium and long term strategies and the potential results to [...]

Basic Components Of A Digital Marketing Strategy

15 Basic Components Of A Digital Marketing Strategy

A digital marketing strategy can bring outstanding success if implemented correctly either locally or globally. Digital marketing is hot, you probably know that by now and it's the reason you are reading this blog. Because digital marketing is so popular, companies are blindly throwing money into digital marketing channels without having a strategy to improve their online presence. In order to create a successful and profitable strategy for your digital marketing, you must first understand what factors play a role in your digital presence and how those pieces play a role into creating returns on your marketing dollar. We will discuss the following components: Website Content User Experience Search Engine Optimization (SEO) Pay-Per-Click (PPC) Search Advertising Display Advertising Social Media (SMM) Email Marketing Mobile Applications Videos Lead Management Marketing Automation Analytics Digital Marketing Set Goals Sales Tools Competitor Analysis Website Your website is a vital part of the digital marketing mix, and if designed correctly, can make all your marketing efforts more effective. It is crucial to build a website [...]

Great 3T Methodology | SEO Tips, Tricks and Trends in 2016

Great 3T Methodology | SEO Tips, Tricks and Trends in 2016

What is SEO? Search engine optimization is the term used to describe a set of processes that aim in optimizing a website for search engines. SEO is important not only for getting high quality visitors but it is also a way to increase the credibility of a website and to expand brand awareness. Search engines are using complex algorithms to determine which pages to include in their index and the order they show these pages in the search results. SEO is the way to ‘speak’ to search engines in a language they can understand and provide them with more details about a website. SEO has two major components, On-Page SEO and Off-Page SEO. What is On-Page SEO? In search engine optimization, On-Page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are controlled by you or by coding on your page. [...]

What is a Visibility Score and why is it important?

What is a Visibility Score and why is it important?

To be competitive in today's online world, it is key to know how visible your website is. If you are a digital marketing professional, you certainly know that a strong visibility on search engines is crucial for your online business performance. When the user makes a query, you want your domain to be positioned high up on the search engine results page (SERP) in order to be seen, generate traffic and potential revenue. The value of each position obtained by your domain depends on a combination of many factors including the type of keywords, content, the anatomy of the SERP and the user profile. Well, let’s investigate the powerful concept of visibility. What is a Visibility Score? The visibility score of your website is determined by how it is positioned in the SERP when a user makes a query. The percentage score given to a website depends on its rank across a [...]

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Visibility Success in Google Search: “Is It Complicated”

In Organic Search with SEO or Paid with Adwords, getting what you want from Google is not simple. Wouldn’t it be awesome if doing business online was simple? “Want to rank number one in Google search for a certain phrase? Just put that phrase on the page and get some links to it, and wait a little while.” Noooooooooooo! SEO is much more complicated than that. “Don’t want to wait? Just start an Adwords campaign.” X- well, wait a minute. Adwords is almost that simple – until you get into it. The reality is that neither SEO nor Adwords is that simple. And there is no reason to think it would be. Google’s search engine calculates millions of search results at a time for the paid and unpaid spots, and for the most part, it works very well. With SEO, the big challenge is making sure Google understands what your page or site is about, and [...]