Tag - ramadan Marketing Campaigns in Dubai

GWSO-The Ultimate Guide to Lucrative Ramadan Digital Marketing

The Ultimate Guide to Lucrative Ramadan Digital Marketing

Muslims are increasingly turning to the internet to find Ramadan-related content and goods. We took a look at the search data around the holiday and developed a few tips to help brands create successful digital marketing campaigns for Ramadan. Ramadan is a joyous month of reflection and spending more quality time with family and friends. However, this is also a special time for a different reason… particularly for us digital marketers. According to Google data, during Ramadan people watch more YouTube, perform more searches and access the internet on their mobile devices more frequently. However, brands continue to invest heavily in digital marketing traditional advertising channels during the holy month, despite the fact that advertising costs skyrocket and chances of making an impression plummet. It will be the biggest act of mass religious observance of its kind in human history – one which gets bigger every year. For the world’s 1.6 billion Muslims, [...]