Tag - Marketing Automation

Basic Components Of A Digital Marketing Strategy

15 Basic Components Of A Digital Marketing Strategy

A digital marketing strategy can bring outstanding success if implemented correctly either locally or globally. Digital marketing is hot, you probably know that by now and it's the reason you are reading this blog. Because digital marketing is so popular, companies are blindly throwing money into digital marketing channels without having a strategy to improve their online presence. In order to create a successful and profitable strategy for your digital marketing, you must first understand what factors play a role in your digital presence and how those pieces play a role into creating returns on your marketing dollar. We will discuss the following components: Website Content User Experience Search Engine Optimization (SEO) Pay-Per-Click (PPC) Search Advertising Display Advertising Social Media (SMM) Email Marketing Mobile Applications Videos Lead Management Marketing Automation Analytics Digital Marketing Set Goals Sales Tools Competitor Analysis Website Your website is a vital part of the digital marketing mix, and if designed correctly, can make all your marketing efforts more effective. It is crucial to build a website [...]