Tag - Content Marketing Dubai

GWS-How-To-Write-An-Effective-Pres-Release

How To Write An Effective Press Release – SEO Expert Dubai

A Press Release is, nowadays, one of the main tools for external communication and knowing how to write one is a start for making a statement and promoting a brand. IT Companies in UAE and other firms use press releases to announce something – a product, a role, a feature, a service and even a conquest – and send it with just one goal: to see it published. Writing a press release is not an easy job. The journalist is looking for something that interests his or her audience and the news must be prepared with that purpose. What you write in the press release determines if your theme will be published, so this happens to be a crucial exercise for brand positioning. The best press releases are the ones that are published without editing by the journalist, that include all the relevant information and that show exactly what the company [...]

Basic Components Of A Digital Marketing Strategy

15 Basic Components Of A Digital Marketing Strategy

A digital marketing strategy can bring outstanding success if implemented correctly either locally or globally. Digital marketing is hot, you probably know that by now and it's the reason you are reading this blog. Because digital marketing is so popular, companies are blindly throwing money into digital marketing channels without having a strategy to improve their online presence. In order to create a successful and profitable strategy for your digital marketing, you must first understand what factors play a role in your digital presence and how those pieces play a role into creating returns on your marketing dollar. We will discuss the following components: Website Content User Experience Search Engine Optimization (SEO) Pay-Per-Click (PPC) Search Advertising Display Advertising Social Media (SMM) Email Marketing Mobile Applications Videos Lead Management Marketing Automation Analytics Digital Marketing Set Goals Sales Tools Competitor Analysis Website Your website is a vital part of the digital marketing mix, and if designed correctly, can make all your marketing efforts more effective. It is crucial to build a website [...]

GWSO-The Ultimate Guide to Lucrative Ramadan Digital Marketing

The Ultimate Guide to Lucrative Ramadan Digital Marketing

Muslims are increasingly turning to the internet to find Ramadan-related content and goods. We took a look at the search data around the holiday and developed a few tips to help brands create successful digital marketing campaigns for Ramadan. Ramadan is a joyous month of reflection and spending more quality time with family and friends. However, this is also a special time for a different reason… particularly for us digital marketers. According to Google data, during Ramadan people watch more YouTube, perform more searches and access the internet on their mobile devices more frequently. However, brands continue to invest heavily in digital marketing traditional advertising channels during the holy month, despite the fact that advertising costs skyrocket and chances of making an impression plummet. It will be the biggest act of mass religious observance of its kind in human history – one which gets bigger every year. For the world’s 1.6 billion Muslims, [...]

Top 30 Social Media Mistakes

Social Media Marketing Strategy: Top 30 Mistakes That Ruining Your Brand

Ok, who's willing to be honest and admit they get confused about social media sometimes? I know I do. With so many changes & sites coming at you, it's no wonder many small biz owners feel like they're in a sinking ship when it comes to figuring it all out. Add to that all the marketers pushing training products, live events & webinars and you've got a perfect recipe for confusion. It's no wonder so many businesses just give up on social media before they even get started. Right now, more than 90 percent of businesses use social media. But, simply opening an account or sending out some tweets is not enough to make social media platforms a viable and profitable part of a marketing strategy. By avoiding some basic missteps, many businesses have the ability to increase ROI and create more opportunities from social media accounts. When we used correctly, social media sites [...]

What is a Visibility Score and why is it important?

What is a Visibility Score and why is it important?

To be competitive in today's online world, it is key to know how visible your website is. If you are a digital marketing professional, you certainly know that a strong visibility on search engines is crucial for your online business performance. When the user makes a query, you want your domain to be positioned high up on the search engine results page (SERP) in order to be seen, generate traffic and potential revenue. The value of each position obtained by your domain depends on a combination of many factors including the type of keywords, content, the anatomy of the SERP and the user profile. Well, let’s investigate the powerful concept of visibility. What is a Visibility Score? The visibility score of your website is determined by how it is positioned in the SERP when a user makes a query. The percentage score given to a website depends on its rank across a [...]