Marketing Tips: Game of Thrones VS Game of Digital MarketingShahraz Khan
Game of Thrones is an American fantasy drama television series created by showrunners David Benioff and D. B. Weiss. It is an adaptation of A Song of Ice and Fire, George R. R. Martin’s series of fantasy novels, the first of which is titled A Game of Thrones. It is filmed in a Belfast studio and on location elsewhere in Croatia, Iceland, Malta, Morocco, Northern Ireland, Spain, Scotland, and the United States, and premiered on HBO in the United States on April 17, 2011. The series has been renewed for a sixth season, which will premiere on April 24, 2016.
The series is set on the fictional continents of Westeros and Essos, and interweaves several plot lines with a large ensemble cast. The first narrative arc follows a civil war among several noble houses for the Iron Throne of the Seven Kingdoms; the second covers the attempts to reclaim the throne by the exiled last scion of the realm’s deposed ruling dynasty; the third chronicles the rising threat of the impending winter and the legendary creatures and fierce peoples of the North.
Game of Thrones has attracted record numbers of viewers on HBO and attained an exceptionally broad and active international fan base. It has received widespread acclaim by critics, particularly for its acting, complex characters, story, scope, and production values, although its frequent use of nudity, violence, and sexual violence has attracted criticism. The series has won 26 Primetime Emmy Awards, including the Primetime Emmy Award for Outstanding Drama Series in 2015—when it set a record for most wins for a series in a single year—and numerous other awards and nominations, including three Hugo Award for Best Dramatic Presentation, a Peabody Award, and three Golden Globe Award nominations. From among the ensemble cast, Peter Dinklage won two Emmy Awards for Outstanding Supporting Actor in a Drama Series and a Golden Globe Award for Best Supporting Actor – Series, Miniseries or Television Film for his performance as Tyrion Lannister.
With a level of frenzied anticipation among fans matched only by the unprecedented, ultra-tight reporting restrictions, the sixth season of Games of Thrones premiered in Los Angeles last night.
The only single audience to see the season opener ahead of its television premiere on April 24, we packed into Hollywood’s famous Chinese Theatre, draped with pennants from the Great Houses of Lannister, Stark and Targaryan.
Because this is the first season in which the show dramatically departs from the narrative published in George RR Martin’s series A Song of Ice and Fire, even the most avid fans of the books have no idea what’s coming next. And that’s the way the show’s creators want to keep it.
Precious few press were given access, and those of us that were given a stern warning: anyone revealing spoilers or plot points would face excommunication, or, worse, be married off to Ramsay Bolton.
First-Look at Game of Thrones Season Six
Following on directly from the final scene of season five, season six opens back at the exact same snowy spot where the last tragic, bloody episode ended.
And it’s a melancholy, mournful curtain-up, dark in both visuals and tone, suffused with sorrow, grief and loss.
Heavy on violence and brutality, but lighter than many episodes on sex and nudity, the opener is the expected epic scenes of armies on the march, along with defiant declarations to avenge the dead.
“The Red Woman” of the episode’s title, the mystical Melisandre – who was left at Castle Black along with Jon Snow’s corpse as season five closed – in no way dominates the action, but by the hour’s end, with a luridly surprising twist, sets the scene for some powerful sorcery to come.
Other prominent female characters forging alliances make for a pleasingly feminist flavour to the events. The biggest cheer from the audience was reserved for the dramatic appearance of Brienne of Tarth (Gwendoline Christie), finally fulfilling a long-held ambition and making her loyal presence felt.
Sophie Turner, who plays Sansa Stark, has promised that audiences will see “Sansa take command” this season. And judging from the first hour of action, she’s certainly on her way, the long-suffering lady no more.
Elsewhere in the Seven Kingdoms, the women are taking control too – in some regions, terrifyingly so.
Meanwhile, Maisie Williams, who plays Arya Stark, has commented that fans will “hate” this season. Certainly, in regards to her own much-loved young character, the opening episode is not an easy watch.
The burning question (no Melisandre-related pun intended) on every fan’s lips, of course – is Jon Snow really dead? – cannot be answered here. Kit Harington, who plays Snow, had reportedly been spotted filming on the Game of Thrones set in Northern Ireland, but was notably absent from the red carpet last night.
Who was on the red carpet?
If, however, sartorial presence counted in gaining power, Sansa Stark would be a shoo-in for the Iron Throne, with Turner looking radiantly regal in a burgundy one-shoulder gown, her red hair braided into a crown.
Lena Headey (Cersei Lannister), meanwhile, was showing a lot less flesh than when we last encountered her character, naked, bloody and shamed. Headey, demure and dark-haired in a floor-length floral dress, posed happily for pictures with the on-screen agent of her public pillorying, High Sparrow (Jonathan Pryce).
Digital Marketing Tips From Game Of Thrones
Now that the fifth season of Game of Thrones is behind our back, millions of fans (just like us) are trying to recover from the absolute jaw-dropping finale. Shock is the only constant in George R. R. Martin’s epic series.
If there a TV show out there that can teach us something about the world of digital marketing services that is HBO’s Game of Thrones.
Before starting, a necessary ‘spoiler alert’. While in this article we will avoid references from the finale, it may still include some spoilers from previous seasons of the show.
Despite all controversies about the actual contents of the series (too many naked scenes, too many gruesome deaths), there is no doubt at all that Game of Thrones is a great brand, probably one of the best TV productions ever created.
And it not just great programming, but also an amazing opportunity to learn few lessons about the art of marketing in the digital era. Taking a ride in Westeros you can find remarkable insights, hidden in the intricate plot twists, the raw dialogues, the extreme characterization of all elements.
It’s no surprise to us that both the novels and the TV series have gathered legions of faithful supporters, particularly among the youngest (the so-called millennials). Armed with the inseparable smartphone, they are picky customers, demanding and extremely hard to please.
Customers of the ‘post digital transformation era’ know what they want and waste no time looking for your brand. Either you’re there when they need it or you don’t exist at all. They ask for exciting experiences, stories that jump off the screen and inspire loyalty. And Lannister, Targaryen and Stark have pleased them all.
In fact, the Game of Thrones brand has everything needed to appeal digital customers:
- Distinctive and unique storytelling;
- Archetypal heroes and themes;
- Clear vision of what’s to come;
- Breathtaking visual elements;
- Innovative omni-channel customer experience;
- Strong social media presence.
Another season has come to an end; ten episodes full of emotional turmoils. And now we will all have to wait in the cold for another year, wondering what the author and the producers have in store for the next season. Nobody knows who will win the Iron Throne, but one thing’s sure: the story will raise the bar, even more.
While we ponder, it’s also worth considering why – as marketers – we’re so enthralled by the destiny of the Westeros. Game of Thrones’ massive success is more than a simple fortunate event. It’s a well planned strategy. Here are digital marketing tips we can learn from Game of Thrones.
BRACE YOURSELF, GOOGLE IS COMING
We start by borrowing the motto of House Stark, “Winter is Coming“. If you’re a fan of the show, you know that Stark is the most ill-fated family of the whole world depicted by Martin. The deep meaning behind these words is one of warning and vigilance. Even when things are good, you must always be ready for unexpected changes.
What’s the greatest marketing challenge in the Internet era? To get noticed by Google and recognized as the first reference to fulfill customers’ needs. Google algorithm, with the mobile-friendly update, could be ‘winter’ for your mobile marketing if you can’t deal with the Mobilegeddon. Knowledge is power: stay in control by staying up to date.
CONTENT IS WARRIOR IN CONSTANT WAR
In the first season of the show, Cersei Lannister offers one of her most chilling warning: “When you play the game of thrones, you win or you die. There is no middle ground.” Same with content marketing, the ground you build amazing customer experience on.
In an inbound marketing perspective, empowering customers means being what they want to consume, the best resource they find in the purchase process. Game of Thrones gives hints: create an epic storytelling, always exceed expectations and make customers anxiously wait for what’s next.
LOYALTY IS THE KEY TO WIN
Varys ‘The Spider’ explains the two principles that guide most people in Westeros: “Those who are loyal to the realm, and those who are loyal only to themselves.” The world of Westeros is based on one simple fact: every single person is loyal to someone.
Every business wants loyal customers, the key to succeed in the long term. Customer retention is cheaper than acquisition, but way harder to get. You need to be customer obsessed and give people a reason to keep coming back to you: loyalty programs, gamification dynamics, a remarkable customer experience.
ALWAYS DELIVER YOUR PROMISE
The entire Game of Thrones plot revolves around the story of someone who makes a promise and tries to deliver it, no matter how hard it is. The Lannisters “always pay their debts”; Brienne of Tarth tries to protects Catelyn’s daughters; Arya Stark wants to avenge his father’s death.
At the core of every brand there’s a distinctive promise: what you are is what you ultimately deliver to your customers. Every single touch point of the customer journey is shaped by your ability to deliver that promise. In the Age of the Customer, when you sell your products, you always sell yourself too.
NEVER UNDERESTIMATE ENEMIES
“Knowledge is power”, says Petyr Baelish ‘Littlefinger’ to Cersei. If you know what your enemies are doing, then you’re always one step ahead. The game of the throne is played with swords and shields, but also with strategy and analysis. Only the weak has no knowledge.
To stay top of mind, you should know what everyone else is doing and, most important, you should never underestimate your competitors (just look at the ‘retail vs e-commerce’ war). If you know who your competition is, what they offer and how they engage with customers, you can get ideas and discover opportunities.
And remember: in this ever-changing scenario, disrupted by innovative technologies, you can’t rest on your laurels.
“You know nothing, Jon Snow”.
Digital Marketing and The Game of Thrones Characters
Seeing as we have another four months before the hype takes over, most marketers are channeling their focus towards year end goals and planning initiatives for 2016, and not the oh-so-distracting Game of Thrones series.
But because we like to geek out a bit, and share our fandom with our clients and partners, using our new Advocate marketing platform, Influitive, we asked out users and employees which Game of Thrones character they are (thanks to this easy buzzfeed quiz) and what marketing slogan they would use to target their given character.
The results were pretty fun! Here goes.
Targeting Tyrion means capturing his attention right away, and offering him something he sees value in. He’s a smart guy, but he has his weaknesses. If you want to sell something to Tyrion, you better make sure it “comes with books, booze and boobs!”
What can you learn from this?
It’s not about the message but the offer itself. An intelligent audience can see through whatever salesy marketing message you create, but the more value you offer the more exciting your brand will be to potential clients.
One of our sales reps came up with this pun-filled tagline for Jon Snow:
“Winter is coming, make sure you have your snow tires!”
What can you learn from this?
It’s all about knowing your audience, listening to them, and personalizing the message. Not everyone’s last name can so conveniently be used in a marketing tagline, but Jon Snow is all about preparing for the dangers that come with winter, and if Snow lived in a modern Westeros, you better bet he’d have his snow tires on! Know your audience, understand their pains, and it will feel like you’re targeting them specifically (which means you’ll see better conversions).
Ned Stark is a wise man, but there are some things you just can’t prepare for. From the character who famously coined the phrase “brace yourselves, winter is coming” and inspired countless memes, his slogan, like the motivational poster produced by the British government in 1939 in preparation for the Second World War, with the phrase “Keep Calm and Carry On,” has become so recognizable is serves as the perfect marketing message for just about anything.
Hence, “Brace yourselves…black Friday is coming,” because this sales event really is something your clients need to prepare yourself for in advance.
What can you learn from this?
Don’t be afraid to connect with your audience, in the language they know and understand. Maybe writing in emojis isn’t in line with your brand, but if your audience is young, play with pop culture and you’ll feel more accessible to them. The more you understand your audience and what they’re interested in, the easier it will be for you find the slogans and taglines that just sing to them!
Arya is feisty, ambitious and all about breaking gender stereotypes. If you want to market to someone like Arya, you sure as hell shouldn’t approach her with anything pink or girly. If you want to get her allegiance, maybe you should reminder her “you don’t have to be a man to…”
What can you learn from this?
Lego went through the wringer with their pink girl’s lego sets. Not everything needs to be perfectly packaged for men and women. There is much more gender fluidity, and depending on what you are selling, it may be advantageous to target the opposite sex with something that seems limited to one gender. For example, in Aaron Levy’s post he outlined how men converted more favorably when buying purses online, so writing a message specifically to men, about finding the perfect purse gift, may help seal the deal for an audience you often dismiss.
Hodor. Hodor! HODOR!
As our partner, Marchex, outlined in their popular Game of Thrones post, If you want to market to the human version of a Pokemon, you need to convey emotion without necessarily using many words.
What can you learn from this?
Like they say in literature classes, show don’t tell. Whether it’s with video, imagery or even just capital letters and proper punctuation, you need to convey a strong emotion with as few words as possible in digital marketing to see a big payoff.
Everyone’s favorite “khaleesi” is a bit all over the place. She’s independant, but she needs help running the show, she’s intelligent but she’s young and malleable. How can you market to someone who’s reliant on you one day and pushes you away the next (I’m talking about Jorah here).
Maybe she just needs a little straight forward “How to” help, maybe “How to Train your Dragon.”
What can you learn from this?
Even you’re most influential and informed clients need help in some way or another. If you offer insight in a way that doesn’t dismiss the expertise your audience already possesses, you offer exceptional value in the form of content marketing. “How to” articles or ebooks aren’t just for beginners, they can become manuals for marketers of all levels, and serve as great lead gen tools.
So there you go, hopefully this Digital Marketing guide for the Game of Thrones Characters will help tide you over until April, when season six picks up again.
How to Play a Game of Thrones in the Digital Marketing World
If there’s a lesson to be learned from the HBO series A Game of Thrones, it’s that things fall apart when the family gets split up and can’t adequately communicate. Kind of like most digital marketing systems . . . but I digress.
Consider the poor Starks.
After Eddard’s brutal execution, his wife and children are scattered to the four winds of Westeros. Disguised as boy, Arya escapes King’s landing, barely managing to survive undetected. Her sister Sansa remains, hostage to the Lannisters and their sadistic boy king.
In the meantime, eldest Robb is declared king of the North, and begins fighting to save his family and his lands. To help him and possibly save her daughters in the process, mother Catelyn wanders a war-ravaged country, using her diplomatic skills at every turn.
The two youngest Starks, Bran and Rickon, remain at Winterfell, until another “member” of the family brutally betrays their trust . . . and all this time, poor half-brother Jon Snow is stuck on the Wall, unable to help anyone in his family.
By season three, the situation goes from worse to worst. Remember the Red Wedding anyone?
So what does this have to do with digital marketing systems, you ask? Before you get too impatient, let me assure you: Everything.
A Game of Thrones reminds us in brutal terms what can happen to a health practice when the digital marketing tools can’t or don’t work together to keep their competitors at bay.
When the digital tools get split up, they can’t communicate. They unwittingly work against each other (remember Robb’s Ill-fated choice of a bride?). They fail to seize opportunities. They miss signs of danger. All of this happens because they’re scattered and uncoordinated and thus under constant duress.
I hate to tell you, but the same thing happens when your digital marketing tools don’t communicate or work together. Such as . . . when your blog isn’t working with your SEO plan. When your patients get different information from your Website than your e-newsletter. When nobody can read your Website on their I-Phone. The list goes on and on . . . and it puts your practice at risk.
There’s always been a Stark in Winterfell, George RR Martin likes to say, but by the end of season two the place has been burned to the ground. Don’t let the equivalent happen to your practice by ignoring the realities of modern-day digital marketing. Let us help.
Let us build a coherent, coordinated digital marketing system for you. Make sure your digital tools talk to one another. Create a SYSTEM that is seamless and thus invulnerable to the competition. Call us. Contact us. We’ll make sure that the Lannisters never bring you down. We’ll make sure you rule your Westeros.
The Digital Marketing Strategies of Game of Thrones
Unless you’ve been hiding under one of Orson Lannister’s beetle smashing stones then you know the newest installment of George R.R. Martin’s Game of Thrones premiers this Sunday. With 18.4 million viewers and 158,000 tweets on average per episode, HBO continues to sail the social media waves as skillfully as Davos the Onion Knight. Not unlike the return of the White Walkers, Winter is Coming, and the legions of Game of Thrones fanatics on social media have returned with them.
Each episode produces shock and awe, disgust, and glee all in a single sitting. Fans react with a sense of respect rarely found elsewhere online. Instead of spoilers and internet trolls, social media feeds on Sunday nights are filled with “OMG. GAME OF THRONES” and “#GOT”- alluding that yes, a character you like probably just died. Yet the time spent between the seasons, far from the memorable deaths and impressive battles and betrayals, are strategies of virality and digital marketing as pointed as any Braavosi sword.
In 2013 during the time between Season 2 and Season 3, HBO launched a coordinated social media roast on the one thing Game of Thrones fans seem to agree on: a shared hatred of King Joffery. Using the hashtag #RoastJoffrey (powered by 360i) Twitter, Facebook, Instagram, and Vine exploded like Dragon Fire in Blackwater Bay. In the first 48 hours of the campaign the call to action collected more than 60,000 “roast posts” and over 1 million additional fan interactions.
The following offseason, HBO took full advantage of the creativity of their community with a visual call to action leveraging Instagram and Tumblr. The result is seriously cool and worth a 10 minute browse if you’re a fan of online social curations of art (who isn’t?) The campaign was launched during a 30-day countdown to the Season 4 premiere, appropriately titled Beautiful Death, featuring 30 illustrations representing a significant death from every prior episode.
HBO made the campaign an evergreen initiative and continues to ask fans to submit their own artwork to be used for the promotion of coming episodes. The transition from a UGC campaign to an evergreen social phenomenon of its own was a natural one, but HBO did kickstart this tradition by investing in UGC- a wise strategy that would please the Iron Bank.
As the fourth season launched, HBO added incentive structures to continue their increase of content. In one example, the #TakeTheThrone was an interactive social contest that awarded fans tickets to ComicCon 2014.
Additionally, HBO featured a live-streamed 4th season premier event on Facebook (proving the tangible value of Meerkat or Periscope well before their time) creating one of the most popular Twitter moments of the year with 493,500 tweets in the minutes leading up to the episode.
On YouTube, 89 percent of views for show-related content came from UGC. While HBO’s YouTube channel has earned nearly 180 million views, that number bends a knee to the more than 1.4 billion views for fans’ own videos.
In addition to the strategies above, fan theories and conspiracies are assets when shared on social media. They are user generated, provocative, and incredibly engaging. Just ask George R.R. Martin who responded to R+L=J in Time Magazine last July:
“So many readers were reading the books with so much attention that they were throwing up some theories and while some of those theories were amusing bulls**t and creative, some of the theories are right.”
These fans have proven themselves incredibly creative as they demonstrate the raw, diverse talent that amateur producers can bring to the table. It’s no wonder user generated content has carried Game of Thrones through the off-seasons like Hodor carries Bran.
Digital Marketing Case Study For Game Of Thrones
To celebrate we’re taking a look at the Game of Thrones’ digital marketing activity and what we can learn from it.
Reviewing Game of Thrones’ digital assets
Game of Thrones is one of the most successful entertainment entities in the world. Despite it not being shown on a national broadcaster, the TV show attracts huge ratings in America with the season 4 finale attracting over 7 million viewers– a 32% increase over season 3. According to HBO, the average gross audience for season 4 was 18.4 million viewers – a record for the channel.
HBO have done a fantastic job at integrating its viewers into its marketing campaign – something we have also seen when analysing the Hunger Games digital marketing strategy.
Identifying the power of the superfan to grow their brand and reach exponentially through digital channels, BAA highlights several canny digital marketing strategies that helped propel Game of Thrones to the stratosphere during the third season.
Game of Thrones’ Facebook page
The Facebook page combines a wide variety of content to engage visitors consistently.
Currently the premiere of season 5 takes up the majority of the posts, but as we’ve seen with other successful digital marketing campaigns, Game of Thrones posts promo material, real-life media (red carpet interviews, magazine covers) as well as specialised merchandise (Game of Thrones beer anyone?).
It also includes user generated content (most often in the form of cosplay outfits from fans) which is probably the most intelligent digital marketing activity that they could do.
Game of Thrones’ Twitter profile
Similar to its Facebook page, the Twitter profile features a wide variety of content and in particular gifs with scenes from the show which are easily viewed thanks to their integration on Twitter (something Facebook sorely lacks). It again also retweets user posts and it’s no surprise they have well over 2 million followers.
One area that Game of Thrones could be far savvier on is its use of hashtags. There’s countless.
From #GoTSeason5 to #GameofThronesSeason5 and then specific hashtags like #TheWarsToCome or #CatchDrogon. Then you have the high level hashtags of #GOT and #GameofThrones to make matters worse.
Whilst it’s not uncommon to use campaign specific hashtags for specific marketing pushes, Game of Thrones seems to use them like my mum uses lol.
We’d recommend trying to cut down on the number of hashtags used rather than diluting their impact.
Game of Thrones’ Google+ profile
Surprisingly for such a digital marketing savvy brand, the Google+ profile leaves a lot to be desired. The default profile connected to the YouTube channel not only has the default Google+ background picture, but it also doesn’t have the Google+ URL.
It appears as though the account is no longer updated – which is a shame because it has significantly more followers and views. It’s hard to say if this was ever the official account but they’d be wise to maximise its use. Additionally the lack of control here has meant that fan owned profiles have shot up and are highly popular.
Game of Thrones’ YouTube channel
Unsurprisingly for a TV show, Game of Thrones has a very popular YouTube channel.
But it goes one step further than simply uploading promo videos or red carpet interviews. It also includes videos from the Game of Thrones Season 5 mixtape (yes you heard that right – they’ve actually launched a mixtape to promote the season to core demographics).
It also includes behind the scenes videos and a ’History & Lore’ series which gives fans even more content to devour and immerse themselves in the GoT world.
Game of Thrones’ Instagram account
The Game of Thrones Instagram channel has a wider variety of posts, with all of them feature the Funko Pop vinyl toys based on the series. Whether its recreating scenes from the show with the figures, or the stars of the show modelling them, it’s a cute touch and a clearly defined strategy for the channel.
However, it makes the profile somewhat one-dimensional and if you’re not interested in the vinyl figures (although I love them and have a couple), you’d switch off fairly quickly.
Game of Thrones’ Vine channel
The Game of Thrones Vine channel is – as you might expect – dominated by trailer clips of the upcoming season 5 but it is also used for cross channel marketing promotions (such as the #CatchDrogon campaign).
Potential new digital channels
Two new social media platforms that Game of Thrones may wish to incorporate into their digital marketing are Pinterest and Meerkat.
Pinterest could prove highly successful thanks to the focus on visual content. Potentially it could be used for promoting user generated content which currently doesn’t get much love (they could have a board for Fan of the Week to encourage viewer participation and interaction).
Meerkat and Pinterest could be new channels for Game of Thrones
Meerkat also represents another opportunity for the brand. Mashable recently used it to broadcast the premier which attracted hundreds of viewers of its broadcast.
It will be interesting to see how broadcasters respond to Meerkat (live broadcast is perhaps better suited to live events like concerts, protests or premiers) – could we start to see simulcasts across TV and social media platforms?
Currently that future is a long way off as the HD broadcast far exceeds the connection speed reliant Meerkat but that future may not be too far away from the truth.
It will be interesting to see how streaming TV platforms grow from here and with HBO’s launch of HBO Now it might be more than just Netflix and Amazon Instant Video that react to mobile’s march onwards.
Game of Thrones’ website presence
One area that potentially lets down the digital presence is its website setup. If you google Game of Thrones, the HBO microsite comes up but this is uninspiring and does little to elicit user engagement.
The gameofthrones.com website is little more than a gateway page sending visitors to other domains. All in all, we’ve found the following domains:
- www.makinggameofthrones.com (the official blog)
- beautifuldeath.com (a Tumblr chronicling the much discussed deaths of characters)
- www.hbo.com/game-of-thrones (the HBO official microsite)
It seems a bit of a shame to split the official sites as much as they have done. I can understand the separate blog domain and the Tumblr account but the TLD’s use seems to be an afterthought. And whilst it has a somewhat more engaging design, there is little to do here apart from visit on of their other domains.
The international broadcasters also have microsites dedicated to the series creating further inconsistency but this is probably unavoidable.
War of the Five Shows
So how does Game of Thrones compare to the competition? We’ve selected 4 other shows to compare it with:
- Vikings (History Channel)
- The Walking Dead (AMC)
- True Blood (HBO)
- House of Cards (Netflix)
These were based on popularity, similarity in audience demographic and theme.
The Walking Dead absolutely *walks* (bah!) all over the competition – overshadowing Game of Thrones and leaving much of the competition in its wake.
It’s surprising to see just how far ahead it is compared to Game of Thrones considering that it didn’t premier that much earlier than GoT. It might be the case that thanks to The Walking Dead’s more readily available broadcast (not on premium cable) it has attracted a much larger audience quicker.
Again, The Walking Dead is far ahead of Game of Thrones,but both of the TV shows are far ahead of the competition (although True Blood has obviously completed its run).
Interestingly, this is the only channel we analysed where House of Cards didn’t come last – perhaps again due to it being on a subscription service. However, it’s surprising to see how low its social media following is at the moment considering its cultural and word-of-mouth impact.
The Walking Dead storms ahead again and, for now, rules the social media sphere like the Lannister’s rule King’s Landing.
Interestingly when we look at the number of followers earned for each post, we can see the gap is closer. Game of Thrones has 1,232 followers for each post, whilst The Walking dead has 1,856 followers for each post.
The Walking Dead’s followers per post rate is 50% higher than Game of Thrones, which is still a significant lead. However, when put into context that The Walking Dead has 268% more followers, Game of Thrones has a higher amount of engagement on Instagram.
So there we have it – Game of Thrones season 6 is just coming and it’ll be interesting to see how their digital presence grows over the coming episodes. If they can grow their digital audience like they’ve done their broadcast audience we could see a digital marketing presence that rivals that of entertainment’s biggest brands.
Are you going to be tuning in to April 24th night’s premier? Let us know what you think of the Game of Thrones’ digital marketing strategy in a comment below – we’d love to hear your thoughts and opinions.