Monthly Archives - March 2016

Top 30 Social Media Mistakes

Social Media Marketing Strategy: Top 30 Mistakes That Ruining Your Brand

Ok, who's willing to be honest and admit they get confused about social media sometimes? I know I do. With so many changes & sites coming at you, it's no wonder many small biz owners feel like they're in a sinking ship when it comes to figuring it all out. Add to that all the marketers pushing training products, live events & webinars and you've got a perfect recipe for confusion. It's no wonder so many businesses just give up on social media before they even get started. Right now, more than 90 percent of businesses use social media. But, simply opening an account or sending out some tweets is not enough to make social media platforms a viable and profitable part of a marketing strategy. By avoiding some basic missteps, many businesses have the ability to increase ROI and create more opportunities from social media accounts. When we used correctly, social media sites [...]

What is a Visibility Score and why is it important?

What is a Visibility Score and why is it important?

To be competitive in today's online world, it is key to know how visible your website is. If you are a digital marketing professional, you certainly know that a strong visibility on search engines is crucial for your online business performance. When the user makes a query, you want your domain to be positioned high up on the search engine results page (SERP) in order to be seen, generate traffic and potential revenue. The value of each position obtained by your domain depends on a combination of many factors including the type of keywords, content, the anatomy of the SERP and the user profile. Well, let’s investigate the powerful concept of visibility. What is a Visibility Score? The visibility score of your website is determined by how it is positioned in the SERP when a user makes a query. The percentage score given to a website depends on its rank across a [...]

mobile optimization-desktop optimization

Visibility Success in Google Search: “Is It Complicated”

In Organic Search with SEO or Paid with Adwords, getting what you want from Google is not simple. Wouldn’t it be awesome if doing business online was simple? “Want to rank number one in Google search for a certain phrase? Just put that phrase on the page and get some links to it, and wait a little while.” Noooooooooooo! SEO is much more complicated than that. “Don’t want to wait? Just start an Adwords campaign.” X- well, wait a minute. Adwords is almost that simple – until you get into it. The reality is that neither SEO nor Adwords is that simple. And there is no reason to think it would be. Google’s search engine calculates millions of search results at a time for the paid and unpaid spots, and for the most part, it works very well. With SEO, the big challenge is making sure Google understands what your page or site is about, and [...]